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FAICCIA is a fashion shoes brand with over 500 stores off-line. It focuses on the online business at the same time and with the core concept of Middle-class women shoes, providing quantity of styles for consumers to choose. The style of FAICCIA is the HIGH STREET inspiration and it wishes to lead the trend instead of following it. To create the appearance of urban ladies, change the attitudes of fashion styles, FAICCIA shows the different sides of women on feet. Enhance, the lifestyle it creates improves the higher standard of life and fashion.