JAFA is a designer brand founded by JAFA and it is on the concept of MINIMALISM. The aesthetic of JAFA is from the inspiration of normal life. The designer JAFA thoughts that simple style and clear cutting are the two features that the brand insists on all the time. The comfortable wearing is also one of the most important character that JAFA attends to hold. In order to provide the perfect custom, it qualified its standards of fabrics, modeling and designing. It recommends the lifestyle of easy, free but independent and leads all the modern females to chase their own lives in brand new JAFA images.