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MuYi is a fashion brand founded for almost 20 years with the core concept of qualified womenswear and fashion items. For the target consumers who are urban females from 30 to 55 years old, MuYi insists on the products with attitudes which are the standard of lifestyle. In order to define the images of elegant woman, it uses high level materials and fashionable models that expressing the brand theory for those independent and smart females.