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Uare is an independent designer brand founded by Yurong Nie. She graduated from Central Academy of Fine Arts China and invited to attend the expos of China and Korea Fashion Art for many times. In 2010, Yurong established Uare for spreading the concept of listening the fashion in personal way. She thoughts that fashion must be appreciated in one’s life attitude and style which means unique. Uare aims to the kind of life which is free and released and pays attentions to the details we ignore sometimes. To express the emotions, Uare is good at design print floras and simple styles which let people could find surprises in small details.