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Zijue is fashion brand founded by designer Salma Wang in May 2010, this brand is requirement to independent ladies who tend to go for inner beauty than exterior decorate, even they prefer to natural beauty than heavy makeup and decoration. This brand has good insights on fashion; Zijue means detecting oneself in Chinese, it means we go for inner good spirits through recognizing ourselves, so that we can get along with outside world better. Designer connects grace and modern, simplicity and deep well through this brand fashion design. Comfortable fabrics, brilliant details, smooth silhouettes all makes this brand unique. Salma Wang thinks that fashion is a kind of inner expression; people can show their personality and follow their heart voice by clothes, so they can achieve self-refund.