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AIMILA is a fashion brand founded in 2004 for the target consumers who are as urban literature females and from 25 to 40 years old. The main concept of AIMILA is free and nature and expresses the life attitude for confidence. The designer, Mengying Zhou, insists on the designing style of romantic and active, at the same time, she is good at using traditional elements aesthetically into the modern designing. To create the style of elegance, AIMILA also providing more and more styles that we could not see in western fashion trends.