Alicedudu is a fashion brand with the concept of colorful elegant. The designer, Zoe, who studies fashion design in Japan and after the graduation, worked as the chef designer for giant fashion company for many years. Alicedudu is good at providing the seasons specific designing and styles. As color is the main inspiration of it, the collections could fit the different conditions. In addition, it insists on the easy styles which matches all the customs. It represents the powerful and independent characters of urban females and shows the both inner and beauty outside.