Anne Chen founded her eponymous fashion label in 2013. This brand provides unique and fabulous garments for women who are enthusiastic about art, design, while having good taste of fashion. It prefers minimal style garments which state the character of women’s personality. It encourages women to pursuit freedom, leisure, and enjoy life. Using natural materials as fabric, along with brief model and simple color and matching, its garments ascend women’s temperament. She believes that her garments can bring out women’s temperament and present their unique personality.