The brand ANNE F is to memorize the most discussed Jewish victims of the Holocaust - Anne Frank, who defined a new meaning for the word inspirational. In 1999, Time named Anne Frank among the heroes and icons of the 20th century on their list The Most Important People of the Century. The brand is aimed to bring a sense of brave, hopeful, Energetic, Optimistic to ladies’ life. The main lines of Anne F is evening dress and for those target consumers who are elegant and noble, it represents the lifestyle of independent and powerful. It also providing the causal styles of dresses and could satisfied all conditions of life.