Yuan Shi has shaped a design style of simple but elegant, profound, abundant and meaningful, with the experience of studying in Parsons College of Fashion and participating in the design competitions of CFDA fashion industry for times. She created a women clothes brand- ATT with friends, focusing on the design and making of high-end cotton and hemp clothes. Insisting on the concept of Chinese aesthetic beauty, ATT uses natural fabric, such as cotton, hemp, fur and silk to make clothes through which people can be able to feel the Zen philosophy in life. The simple but meaningful patterns and the high-quality fabric add infinite fashionable taste into the brand. Yuan Shi positions the brand in a low-key but outstanding, not grandiose but exquisite and cool but confident state. She’s sure of one thing: not deceive the customers is exactly treating herself earnestly.