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BASIC STYLE is a fashion brand founded in 1996 for the target consumers who are modern females from 30 to 45 years old. As a designer brand, the style of it insists on the simple and natural. To show the images of romantic, peaceful and pure, BASIC STYLE uses qualified materials and process ensuring the designs of customs. To build the life taste of fun and elegant, the core concept is to leading the consumers to the emotional beautiful. All the lines are Italian stye, business, daily wearing , party and future style which are suitable for different kinds of conditions and presenting the unique fashion taste and attitudes of urban life.