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BEIYIMENG is a fashion brand founded in 2003 for the mature urban females who are from 30 to 45 years old. The designer, Ning He, was borin in Hangzhou where is a historical and beautiful city in China, so that he fancies on the silk which represents the images of the city. The style of BEIYIMENG is the true elegance just like the feeling of silk. With the simple cuttings, it fits for all styles of women and shapes the body and outlook. It also pays attentions on the comfortable wearing and easy to style with other customs.