BELLE Z is an exclusive fashion accessories fashion brand founded in 2014 for the target consumers who are fashion and independent work women in the cities. The designer, Liperi insists on the different angles of design and delivering the right value sense by her designs. The core concept of BELLE Z is the passion of life, arts and fashion. It believes that the positive life attitudes could be shown through handbags which are the unique representations of fashion. The style of it enhances the colorful and simple models which shows the luxury modern sense of elegant women.