Grown up with two elder sisters, Simon was always dressed by them with girl’s garments and high heels. This kind of childhood memory made him interested in garment design. He studied painting at a high school of art, and then enrolled into a well-known art college in the major of fashion design. After graduated, he worked as a guest teacher first, and later worked as a designer for a fashion womenswear label. These experiences never satisfied him until he founded his own label “Blue water”. This label is featured in stylish and gentle style, and crafting with hollow-ups, embroideries, floral prints and translucent fabrics, etc. In his perspective, besides of the decisive elements of pattern and fabrics, craftsmanship also adds detailed perfection.