BLUEQUEEN is a fashion brand founded in 2008 with the designer, Xiaoyun Lu. She was born in the fashion design family and good at the structure cutting and unique styles. Hold the faith of bringing happiness and enjoy to life, she puts more efforts on designing. BLUEQUEEN is named as the blue mystery flower and means the muse of myth story. In order to create the unique style guide brand for the middle to high classes consumers who are modern women with confidence and from 20 to 40 years old. The myth of BLUEQUEEN represents the delicate and multiple choices for them and provides the lifestyle of mature beauty.