BRLIFEDESIGN is a fashion accessories brand founded in 2015 for the target consumers who are from 18 to 35 years old. The designer, Peijie Qiu, started his dream of handbag design from college and improving his understandings of designing for years. Because of the love of vegetable tanning leather, it becomes the core theory of the brand. It believes that handmade is the soul of leather goods and inheriting the soul of perfection. The style of it is minimalism and thinks that the user and handbags are inter-related for each other. It is easy to styling with customs and reflects the inner personality of users.