Wang Ke is a gentleman who follows the fashion trend tightly and is fond of fashion design. He has his own special understanding to beautiful things since his childhood. However, he has special emotion to lady fashion design and determined to be a lady fashion designer. Later, he founded his own fashion brand “Daiyake”. The design positioning of this brand is romantic, fashion, intellectual. The clothes use soft and comfortable materials, gentle and clear colors, soft and quiet silhouette to show the true unique women temperament. The fashion principle he pursues is to use exquisite cutting and high quality materials to show the women’s confidence and charming. Every of his design is from his insight to women’s inner heart, which is warm and likes vitamins to move the women’s heart and emotion.