Danting Lisi is a fashion brand founded in 2016. The designer, Junlong Xu, has years experiences on fashion design and is good at the combination between different elements. The core concept of Danting Lisi is the image of delicate women in modern city. For the target consumers who are from 25 to 50 years old, it insists on the styles of comfort, fashion and unique. It highlights the interactive experiences on both heart and body, using classical features to show the brand new styles. Chinese elements and the western fashion trends are gathered together, which representing the new theory of customs.