Dessein is an fashion brand started from MILAN and the founder, FEDERICO DITADI began his fashion career from 17 years old. It developed in Shenzhen where is full of tolerance, pioneer, youth and international. The inspiration of it is coming from the school time. At that time, loose clothes was popular because of the released feeling and great fabrics. Therefore, Dessein starts this with the emotion of memory. With the cooperation with Italian, Britain and Chinese designer teams, it becomes more and more powerful and with the duty to bring more fashion items which are representing the modern female’s characteristics.