DIYA is a fashion brand founded in the year of 2010 for the target consumers who are urban females from 25 to 50 years old. The core concept of DIYA is to show the elegance of women and the best appearances with fashion styles. The inspiration of designer, Junen, from all the statements from our normal life, more creativeness, more life surprise. The style of it is mainly on natural and elegant. It thoughts that LACE and Frilly details are the most important features that A LADY should wearing.