DONGJINGJI was founded at the beginning of 2014 and is suitable for those women of middle class who are fond of Chinese style. The name of this brand has its own special meaning. The word “dong” implies the oriental beauty and Chinese spirit; “jing” indicates to bring us the visual enjoyment of beauty; “ji” expresses the producing process of every product. Its designs mainly include Chinese collar, Chinese button, Chinese belt, slit, embroidery and so on. It can help women show their elegance and look like the lady from wellbred family ancient Chinese poetry describe with plain color and delicate pattern. This brand focus on oriental style but doesn’t in a high-key form. It pays more attention to the combination of traditional clothing and modern life. The designers feel that clothes serve for people so it is responsible for make people look like spirited and feel comfortable while it is bringing the feelings of beauty.