E.fire is a fashion brand founded in 2014 for the target consumers who are modern females from 20 to 28 years old. Jianling Chen, as the chef designer, has the sensitive market observation and could understand the latest fashion trend rapidly for the demand that natural fashion concepts. The core spirit of efire is to provide younger, styling with linen and cotton features. The styles of it are following the casual and natural free with the western fashion elements. With the art aesthetics and inspirations from each collections, it tries more possibilities to improve the process the detail designs.