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X is an exclusive fashion brand with the designer, Zhuo Chen, who established the personal brand and studio. E letter of means EASY, EAST and EASE; ALL means EVERYONE, EVERYDAY and EVERTHING; CZ means CHEN ZHUO. It insists on the concept of easy happiness in life. For urban females, it represents the lifestyle of freedom and easy causal. The style of it is simple and elegant with pure colors. The fabrics are mainly in cotton and linen.