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EVEN THOUGH is a fashion brand founded by designer Alae in June, 2012, Relativity theory is a kind of thought about thousand of fashion trends. Relativity is relationship about things exist. ‘Trends change quickly, but classic is eternal’ is basic spirit of this brand. ‘Elegant, confident, free’ is this brand fashion concept. Design thinks that elegant ladies do not follow fashion trend blindly, and always care about clothes, critical about clothes fabric. Designer tries to make every cloth perfectly through classic color brilliant detail and smooth type.