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Fun&function is a designer fashion brand founded in 2012 by the designer Wing. Before F2studio, Wing opened a buyer pop shop for original designer brands. In this process, he started to being interested in fashion design and decided to establish own brand as fun&function. The core concepts of it are unique style and fun lifestyle. It believes that treat all the things in the FUN attitude, producing FUN life is a dream of designer. It also pays attentions on the functions of customs and highlights the comfortable wearing with the independent vintage and simple styles.