In early times, designer Lee developed a strong interested and talent in art, She likes put her interests into practice, such as baking and cooking, she gets inspirations from cooking food frequently, also she loves taking photos from delicate change, and then she use inspirations to fashion designs, she brings shootings and paintings to fashion designs. In addition, to make products full of personality, Lee uses delicate cutting and perfect detail process. This brand style is modern and mid-luxurious, and clothes of this brand are suitable to women of all age, women wear this brand feel comfortable and free, simple but not dull, delicate but not complicated.