The fashion label HeyDress was co-founded by designers Miss Ou Ma and Miss CiCi. After attending business school in Britain, they followed their passions in to careers in the fashion industry. Their childhood dreams are to create “little black dress” that is adored by every young girl when they grow up. They found that the British fashion ladies would like to style themselves in black dress for parties. The dull black has never drowned them, instead turned them to be the eye-catching ones. Simple and understated garments reveal their fashion tastes. Without complicated layers and unnecessary decorations, their designs are featured with fluid cut and extreme simplicity. HeyDress does not blindly follow the trend, but inspire to display independent aesthetic appreciation and judgment.