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HONGU is an exclusive fashion accessories brand with the designer Yang Zhen. It comes from Lijiang, where a historical city in China. It inherits the traditional skill of 600 years Lijiang handmade leather goods, and inspires from the nature of this city which becomes the style of HONGU. It uses the eastern elements with the international fashion styles that provides the best choices for the modern female consumers. The concept of it backing to the natural statement and looking for the inner peace from HONGU with the style of elegant and active, while it would become the mainstream leading accessories brand eventually.