HUA MU SHEN is an exclusive fashion brand founded in 2014 with the chef designer, Ocean Zhou. He was graduated from the Raffles Design Singapore and established this brand and developed it into a big online fashion brand. The style of HUA MU SHEN is the revolution of the traditional eastern culture and combines the modern art aesthetics. The elements of eastern is the most attractive feature of it and the qualified process makes the high level fashion choices for the target consumers who are from 25 to 45 years old. The theory of the eastern inspires the designer and express the concept of implicit beauty.