HZY is a fashion brand founded by designer Ya Rong in 2010. This brand is aimed to bring a sense of intellectuality and dream to the fashion industry. When Ya attends some fashion shows, he thinks that eastern countries women cannot show their personality well, by this simple idea, he tried to combine traditional Chinese style with minimalism. Products designed by Ya express the free and fresh temperament: plenty of blossoms, brilliant color matches, simple smooth silhouette, and refined processes all make this brand charming and unique. Ya thinks that beautiful noble natural flowers can be used to fashion, and there is no need for more decorations except flowers. And only in that way can show this brand unique feature perfectly.
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