Zhang is a fashionistas with distinct character and loves modern culture very much. In his childhood, he was dressed up very fashion by his parents, which helped to bring about her strong interest in clothes design. In order to follow his talent, he studied art on his own, and then he took a lot of fashion design major courses in collage. He hoped the style what he likes can be accepted and be liked by more and more people, and then he founded her own brand named IK after graduation. This brand focuses on unique individual design, which style full of postmodernism and liberalism. He uses pale color and slim fit to make his design looks cool but charming. In addition, His excellent patterns and detail pursuits make this brand full of individual atmosphere. He thinks his brand’s style makes people know that unique style is not advertise oneself but a kind of attitude to real fashion pursuit.