INMAN is an exclusive fashion brand in China which has powerful contributions to the online and offline fashion industry. It targets on the female consumers from 20 to 35 years old who have highly education and treat themselves into a qualified lifestyle. The core concept of INMAN is nature and it expresses a theory of easy life. It also seen self as a cotton and linen artist, as the requests of collections must be pure, comfortable and breathing; also pristine, tough and holding a big-heart. The design inspirations are coming from the traditional culture and sights which combine with the modern cutting and designing, so that INMAN could win the greatest reputation among the public.