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INTO ROSA as an independent designer brand, aims on the concept of modern simple lifestyle. The designer of it is Rosa Chen, who thought that fashion must be unique. It is target on the urban fashion women who is from 25 to 40 years old, but with the great tastes on life and custom. The style of INTO ROSA is simple but delicate, unique but never be passed. The brand is founded by Rosa, which the name also represents the feminist and beautiful with the attitude of strong and independent.