JANE STORY is an exclusive fashion brand founded in 1993. For the target consumers who are elegant, wise and confident females, JANE STORY was developed as the eastern fashion research center in Canada the year of 2003. It tells the classical stories about the relationship between fashion and life. The inspiration of it is from the Jane Eyre which represents the classical female image of independent and positive. The style of it keeps the appearance of elegance with simple designs and qualified materials which fit for those smart and fashion mature ladies in the urban lifestyle.