JOYDIVISION is an exclusive fashion accessories brand founded in 2011 for the target consumers who love art and have independent spirits. The designer, Jacky Mao studied at UK and affected by the style of minimalism and has high standard on products. WENG is more good at considering design in the art way. The style of JOYDIVISION is light vintage with the literature urban trend. The materials are all qualified leather with the natural colors which makes it more practical. It thoughts handbags must be simple but styling, for the young generation in the city, useful and styles are more important than luxury goods.