JSLR is a fashion brand founded in 2009 with the core concept of building the image of modern new female. The style of JSLR enhances the elegance and simple fashion. It uses natural materials, like silk, wool, cotton and linen, with the colorful details. In the inspiration of the elegance from the European fashion trend, combines with the elements of Korean and Japanese styles. It keeps the casual and delicate together to make sure that the target consumers who are from 20 to 45 years old. It is trying to providing more and more qualified customs which have unique styles to the public.