Kitann ino is a designer brand founded by Zequn Zhen and Kiamhong in 2015. The name of brand is coming from the transliteration of Southern Fujian Dialect in China. It means OTHERS. It explores the more possibilities of daily fashion customs. “ino” is a smell of forest, which the brand is also the imagination of female images. It builds the concept of modern females into the temperament of peaceful and natural. To express the style, it uses simple design and cutting in the pure colors which creates the atmosphere of nature and freedom, also it is the best wished that Kitann ino wants to present to the public.