L.Y.N.D LFFS is a fashion brand founded in 2014 with the designer Zhe Yang. Zhe loves to learn new knowledge and observe his daily life where the designing inspirations coming from. The brand combines the classical styles and personal ideas. The features of elegance and quality are the attractiveness of it and for those target consumers who are from 25 to 45 years old and chasing the quality lifestyle in urban cities. With the urban casual elements, it provides more choices for different situations in our life.