MELOVO is a fashion accessories brand with the core concept of simple life and simple fashion attitude. The chef designer, Kim Zhu, as one of the young generations, has the unique understandings about “Aesthetics” which affects the design styles of MELOVO. The main style of it is the urban minimalism, that means the combination between colors and materials. The process of production becomes the “Start” point and MELOVO pays more attentions on designing and qualified materials. For the target consumers, it provides choices which explaining what kind of urban life could be better and inspirations about living attitudes.