NAIYEE is a fashion shoes brand founded in 2014 with the core concept of entry-luxury theory. Antony, the chef designer, was graduated from Université de Lyon, France, in the major of art and design. With the hobbies of traveling and unique understandings of aesthetics, the attitude of designing refers to the enjoyment of life. In this case, Naiyee, as a fashion brand, stands on the style of the aesthetic Paris identity. To create the lifestyle of urban females, it insists on the elegant, modern styles, details and materials at the same time. Perfection makes classics, it becomes the most important spirit of it.