OCOFEIYAN is a fashion brand founded in 2012 for the target consumers who are from 25 to 50 years old. The chef designer, Yao Xiao, was born in the south of China and affected by the soft beauty of mountain and river. After his studying experiences abroad, makes his spirits on humanism. The brand stands on the core concept of no border fashion and it should be accepted by the common people. The main style of OCOFEITAN keeps the combination between the western fashion elements and the classical eastern features, like national style and embroidery, which showing the both inside and outside attractiveness of modern females.