In its first years, Q2 was dedicated to distribution and retail in shop corners. Due to this experience, the success obtained, and recent changes in the textile sector more and more demanding Q2 prioritises the “just-in-time” philosophy (production in function of the market demand) redefining its concepts of product, interior design, price and brand image. In 1998 Q2 opens its first exclusive store, and from then continues opening stores and developing the system “know how”. Therefore, demand and success increase, and Q2 starts to franchise its brand. With an ambitious project of expansion Q2 seeks presence in the best streets and commercial galleries of the World.