Rita Yu is an extremely narcissistic girl, talented in art. She would like to express her mood with painting since her childhood. The narcissistic character made her fond of aesthetic design, and dreaming to be a fashion designer. She studied fashion sketching and some basic knowledge of fabrics in her middle school, and enrolled into an art high school for further training and then into an art college in the major of fashion design and accessories, where she had learned more professional skills in aspects of design, pattern and fabrics, and also won many awards in the campus competitions. After graduated, she founded her synonymous online womenswear label “RITA YU”, which is featured with urban fashion feminine, and crafted with minimal cuts and soft colors to express aesthetics, while hollow-ups, floral prints and lace elements create fashion and elegant image. In her perspective, fashion shall not only enter customers’ closet, but also shall enter their lives.