Richard Xu is a design who has extreme avant-garde ideas and creativity. He founded the brand “Siijii” in Hong Kong at 2011. The whole group of the brand design is consist of young people from Europe and China, who always travel over the word. That every collection of “Siijii” has its own story. This brand use the unique cutting to translate the live in Hong Kong. The style of this brand is the combination of east and west. Fashion, youth, comfort and casual is the key words of “Siijii”. The idea of designing come from China red, peace, soul travel, and city footprint.