Soufflesong is an unique fashion brand founded in 2014 with the designer, Yue Yang. For the target consumers who are young generations of 80-90s, it focuses on the Asian culture and youth time. The main style of custom is lolita fashion style and it contains many features of elements. With the effects on classical culture and art vintage styles, designs spreads the attitudes of releasing heart and body. For promoting the kinds of culture Soufflesong trying to create, fashion and young generations’ idea are more and more gathered and close which influences the common culture in the future days.