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USE is an original designer brand founded by Sanshou Li. He thought that too many people lost direction when we have choices. “LESS IS MORE” recover the original simplicity. Modern fashion teaches people to be independent and connected. USE aims to give up the flashy things, back to nature and simple.The inspiration of USE comes from the international fashion city, Paris. What we could see in Paris could becomes the idea of Sanshou. USE stands the idea of minimalism and is always trying to express the simple lifestyle to people.