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WITH SONG is the younger brand with EllASSAY and founded in 2014. With the core concept of STARS IN NORMAL LIFE, also for the target consumers who are urban females from 25 to 35 years old, it represents a kind of lifestyle for the young generations of fashion women. The style of WITH SONG is simple but elegant and created by the positive attitudes. It insists on combining the both eastern and western customs cultures and providing all conditions wearing. For building the images of independent powerful women, it remains the classical details and models but never be old-fashion.