Founded in 2013, XI is a haute couture clothing brand targeted in the middle class, including the senior white-collar and some celebrities. Its founder Amy Yang, an outstanding independent designer, has formed a distinct national fashion design style which is famous in the international design community. XI was phrased as “the best international designer” in 2015 New York fashion week. The founding spirit of XI is to help those precious national spirit essence inherit along time. The design inspiration generated when Amy took a travel and came across with women doing the needlework in the old village located in Guizhou Province, southeast of China. Amy believes that national culture and spirit is the best gift given by the magical time.