XIANGYANGHUA is a fashion founded in 2009 with the designer, Xuesong Xie. His dream of design is combined with the wide prairie and blue sky where is the place he studied. The core concept of XIANGYANGHUA is spreading the spirits of sun flowers which is always facing to the sun and being positive forever. For the target consumers who are literature females from 20 to 55 years old. The style of it is inspired from the nature which showing the free, elegant and classic. The unique designs and acceptable price make the brand becoming popular among the modern females who has noble fashion taste.