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This brand was founded by designer Zimo, when she was a child, she was addicted to the sartorial studio of her mother, she is fond of fashion design, she love intellectual style, and she is good at matching color, also she makes use of linen-cotton fabric proficiently. In order to share her fashion ideals, after graduated from art academy, she founded her own fashion brand in 2011. This brand is suitable for independent and intellectual women, most products of this brand are made by linen and cotton.